ABOUT US

History of Our Logo

THE STORY BEHIND OUR LOGO

Abalone Shell Beauty and Function (ROLL OVER)

The abalone shell exemplifies our goal of linking timeless beauty in form and material while achieving function and strength. The rectangles emanating from the center of the shell are graphic representations of the additive and geometric growth pattern of the Golden Section (known to scientists as the Fibonacci sequence). These patterns and proportions have been used by artists and architects for thousands of years to govern the creation of the most beautiful works known to man. And so this simple key to beauty and strength is all contained in the once plentiful and now rare abalone shell.